No, it's all of us, large and small. I was talking to a writer-friend who happens also to be a musician. Her publishing house had told her a Book Release Date, and so she scheduled a tour around it, got all the venues lined up for concerts, contacted bookstores...

You can see where this is going, right?

Not best pleased, though I do believe it all worked out splendidly, after a brief period of swearing and hair-pulling.