I've had Moxie at various times throughout my life, it's like root beer, but more bitter, almost a medical tonic taste. Not for everyone. (Grew up in New England but not Maine). My father and I liked it, no one else in the family would drink it.

Last summer an establishment named Moxie that sells ice cream for the summer, also sold cans of Moxie. A woman there said it was a new formula version, that there were now two companies selling two versions. Don't know how true it is.

The newer formula was less medicinal, more like a combo of cloves and birch beer and root beer.

Angie