They did no promo, and the name is useless. Princess of Mars would have caught the eye at least. Many people no longer remember ERB or John Carter of Mars. Then the theaters dumped it so no one Could see it. Self-fulfilling all the way. Apparently new brooms at Disney didn't "get" it. Or are just stupid, as per usual with corporate power players. How they get where they get is beyond me. I really, really liked the movie. It even warranted 3D I think. Not many do.