I started reading author blogs when they were new. It was interesting to see into the lives of those who created the worlds I loved (though, sometimes seeing into the lives of authors ruins your enjoyment of their books.) Then I started reading more of them because I was writing novels myself. Now that I'm back to being fan instead of nowhere-near-pro writer (don't get a concussion) I read them because it's still interesting to see into your lives. And, at this point it's part of my daily routine.