Date: 2010-02-12 04:45 pm (UTC)
What I don't understand is why authors are willing to accept the same royalty percentage for an ebook as for a print book.

Because, in some cases, it's a deal-breaker, presented as: This is what the house pays in royalties. Take it or no contract.

Publishers and authors do not actually want the same thing.

Publishers want to sell books.

Authors want to sell THEIR books.

...a subtle but important difference.
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